Attracting and retaining top talent are among the greatest challenges employers face today.

More than competitive wages, it’s also about building an employer brand that people genuinely want to work for. You’ll learn the latest workforce trends and how technological advancements and generational differences shape today’s workplace. Gain the insight needed to differentiate between employer and consumer branding, and learn how a strong employer brand influences the entire employee lifecycle – from first impressions to long-term retention.

LEARN HOW TO:

• Differentiate between employer and consumer branding
• Strengthen the employer brand and influence the employee lifecycle
• Address generational differences in the workplace