Crafts - Social Experience Leverage digital marketing to attract customers and build your brand.
In this course, you will learn how to generate leads by targeting buyer personas and setting SMART objectives. Our instructors will guide you through social media best practices, with tips for better posts, higher follower engagement and higher brand impressions. An overview of search engine optimization will be shared to assist you in improving your website's organic rankings. How to use Google Smart Ads Artificial Intelligence (AI) will also be discussed to enable you to drive impressions and potential website conversions to leads or sales. Finally, the course will cover the relevant dashboards and fast data interpretation for optimization and higher ROI
LEARN HOW TO:
Use 5 ready-to-go AI prompts that simplify your marketing tasks and boost effectiveness
Leverage a quick tool to increase your website?s visibility in AI-generated search results
Understand the basic concepts of search engine optimization and ranking higher in Google organic results
Understand Google Ads SMART AI and the basics of how to buy and monitor paid campaigns to generate leads
Gain a grasp of Google Ads and FB dashboard measures and be able to provide interpretation for optimization Meeting with a federal government procurement official is very different from meeting with a commercial buyer. Government agencies follow strict rules, processes, and priorities. To make a strong impression, you need to show that you?re credible, compliant, and prepared to do business.
In this Live Online Workshop, you will learn:
How to research the agency before your meeting
How to create a compelling capability statement
Key terms and concepts in federal procurement
How to plan effective talking points
To prepare smart questions that demonstrate value
Professional practices to ensure compliance
It is also important to recognize that the initial meeting is not just about securing a contract. Rather, it is an opportunity to establish visibility, gain insight into the agency?s needs, and position your business for future contracting opportunities. The DeKalb Chamber Executive Committee meets to discuss the important issues impacting the Chamber and the business community as well as approve upcoming business. Year-end in QuickBooks Online can feel overwhelming, but it doesn?t have to be.
This course provides a step-by-step guide to completing the key tasks needed to close out the old year and set up for the new one. We?ll cover reconciliations, reports, adjustments, and best practices to help you work effectively with your accountant and avoid common mistakes. By the end of the session, you?ll feel confident in managing your year-end financial processes, ensuring accuracy, compliance, and a smooth transition into the next year.
LEARN HOW TO:
Apply end-of-year accounting tips in QuickBooks Online.
Run year-end reports and close your books with confidence.
Reconcile accounts and generate accurate financial reports for year-end. SBDC StartSmart provides the resources, support, and motivation to put your dream within reach.
StartSmart is tailored to be held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to LivePlan, an online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged following the program.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
SBDC StartSmart includes 16 hours of instruction delivered over a period of 4 weeks. Sessions will be held twice a week for 2 hours.
LEARN HOW TO:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise In today's ever changing marketplace it is a challenge to find the right messaging, branding, and marketing strategy to connect with your target customer.
With the variety of digital marketing options available, it can be confusing to determine which will work best for your business much less build an effective marketing strategy and plan.
In this Live Online Workshop you will learn how to clarify the message to your target customers and identify the right platform to reach them. As part of the workshop you will create a draft of a 12-month marketing plan that you can start executing the same day.
To be discussed:
Clarifying the company?s key message to customers and prospects
Knowing exactly what your customer thinks about your brand
Discovering what makes you better than the competition to own your market segment
Presenting the experience that converts prospects into customers
Creating a simple and effective marketing plan.
Developing effective lead generation campaigns
Social media & content strategies that make you a thought leader
Plus many FREE, simple, downloadable resources you can use immediately in your business.
About Our Instructor
Mark Treager is the Chief Evangelist Officer at Cornerstone Media Group, Inc of Atlanta, GA. csmediagroup.com
For over 35 years, right from the start of his professional sales and marketing career, he has been labeled a maverick because he refuses to accept the status quo.
His simple, logical, diverse, and down to earth approach to marketing will challenge your thinking WAY beyond the box to create generational customers for your brand. 
L&L Crafty Finds Woodburn + Charcuterie Board Experience (Part 2)
Workshop - Digital Marketing Essentials
Workshop - Making the Best Use of Time When Meeting with a Government Procurement Official
DeKalb Chamber Executive Committee Meeting
Workshop - Quickbooks Online End of the Year Tips
Workshop - StartSmart (8-class series)
Workshop - How to Build an Effective Marketing Strategy and Plan
