Changes and updates to platforms: Facebook, Instagram, Lindedin, X (formerly Twitter) and Threads. Using data/analytics to find and grow target audience. Creating and updating social media policies for businesses. Free and creative tools for content creation. Low-cost social media strategies to increase visibility A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key! Learn how to sell online. We'll walk through listing your products for free with Google My Business and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, get instruction on helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
In this Live Online Workshop, we?ll:
Discuss the Products tab in Google My Business
Introduce Google Merchant Center and the basics of creating a free account and a product feed
Show you how to set up an E-Commerce website using Shopify
About Our Instructor
Demming Bass has been an official speaker for the Grow with Google partner program since 2017. After an award-winning career as a chamber of commerce executive in NC and GA, he led Constant Contact?s marketing efforts across six states in the Southeast.
To date, he?s trained over 130,000 small businesses, nonprofits and chambers on how to be better marketers. In addition to his role with Google, Demming is also a former StoryBrand Certified Guide where he works with clients around the world to improve and clarify their brand messaging strategy.
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Business at Breakfast - Social Media Marketing on a Budget
Webinar - How to Write a Dynamic Business Plan
Webinar - Selling Online with eCommerce Tools
