Although it's the ''grandfather'' of social media, LinkedIn may be one of the most underutilized social networks when it comes to digital marketing. Few use it to its maximum capability to create results. When it comes to building business relationships and targeting a specific professional group, LinkedIn offers very powerful options. Investing in building the right relationships will lead to business growth and profitability.
Course Outline
Agenda:
LinkedIn capabilities
Company pages
Building relationships
Groups
Organic and paid strategies
Learner Outcomes
Attendees will gain an understanding of:
Best practices for your profile
How and why to use a company page
Targeting professional groups
Organic and paid strategies for building relationships with priority connections As a business grows, so grows the need to recognize, attract, and retain ?top talent?. It is crucial in order to achieve success in any organization (especially small businesses). The benefits to business owners of identifying and rewarding talented individuals is stability and continuity of the business. This course will help you evaluate your employee base and provide proven techniques that help business owners keep their most talented employees.
Course Outline
Keys to recognize talent and getting them properly positioned to match organizational goals with personal strengths
Proven benefit plan types and strategies to help retain key individuals
Case Studies
Learner Outcomes
Awareness of issues key employees are interested in and the options employers have to retain them
Viable insurance offerings that provide strategic tax favored benefits
Real examples across multiple business types and case studies
Webinar - Marketing Monday: Leveraging the Power of LinkedIn to Grow Your Business
Webinar - Recruit & Retain Top Talent Utilizing Insurance Benefits
