The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. Invest your time not your money to develop a strong brand that will make your business more profitable.
Your brand is more than just a logo?it's the foundation of how your business is perceived and remembered. In this Live Online Workshop, you'll be instructed in the essentials of branding and why it is critical to business success. We'll break down the core components of an effective brand and guide you through the steps to create one that truly represents your mission and connects with your audience.
What you?ll learn:
What a brand is and why it matters
How a strong brand benefits your business
The key elements needed to build a brand
What goes into shaping a brand identity
How branding influences your marketing efforts
The step-by-step process of developing a brand
Whether you?re just starting out or looking to refine your existing brand, this workshop will give you the clarity and tools you need to stand out. In this course, you will learn how to effectively position your company to compete in the procurement market.
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This includes creating and executing a strategic growth plan, developing your business's core competencies, building the necessary processes and systems, and ensuring that your business is financially capable of fulfilling contracts.
LEARN HOW TO:
Identify federal contracting opportunities
Position your business as a prime contractor
Maximize your financial readiness
Create and execute a strategic marketing plan
Leverage your socio-economic certification Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia
Governmental Affairs Committee Meeting
Workshop - Develop a Strong Brand to Make Your Business More Profitable
Workshop - Doing Business with the Government: Federal
Workshop - How to Start a Business in Georgia
