Workshop - Using Price to Increase Profits and Grow Revenues

*Smarter Pricing Guidelines for Small Businesses* Are you one of the 75% of small business owners that: does not have a simple and effective pricing model and/or consistently under-prices your work? If so, this Live Online Workshop is for YOU! You will be put on the path to a better understanding of: The difference between mark-ups and actual profit margins How to calculate and utilize your Cost of Goods Sold in pricing Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers Using fixed or variable costs to price for profit This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models: Cost Plus Pricing Competition-based Pricing Good / Better/ Best models Margin-based Pricing When to utilize Premium vs. Discount strategies How to calculate a Break-even sales goal In attendees own words: I was feeling stuck because I did not know how to operate in a very competitive market. In this workshop I got tools to work with and a sense of direction. The presentation was easy to understand and quite enlightening - OK Zoom training has been extremely informative and insightful. I appreciate the instructor's candid detailed stories- easy to draw a contrast. - BR

• Wednesday Sep 9, 2026