The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. Imagine having a team of enthusiastic brand advocates promoting your business for free. It?s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you?ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer?s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
Course Outline
What is growth marketing?
The importance of your brand
Understanding how people decide what to buy
Setting realistic and measurable marketing goals
Creating content that connects with your customers
Evaluating the effectiveness of your marketing campaigns
Learner Outcomes
Attendees will learn how to:
Leverage the fundamentals of growth marketing
Understand their customers
Set realistic marketing goals
Determine key performance indicators (KPIs) that align with marketing goals
Optimize digital content for increased traffic and conversions
Evaluate the effectiveness of marketing campaigns The DeKalb Chamber Finance Committee meets to provide monthly oversight of financial transactions to help ensure transparency and accountability in safeguarding all funds and resources of the Chamber. A business plan is more than just a document ? it?s your roadmap to success.
A strong business plan helps keep you focused, reach your goals and is critical if you plan to seek financing for your business. Many business owners don?t have a business plan because they just don?t know where to start. This class breaks down each section of the business plan, from the executive summary to financial projections, with tools and resources to guide you along the way. Whether you?re just starting a business, need funding, or just finally have time to focus, this class will help you create an effective business plan to guide your business for years to come.
LEARN HOW TO:
Use the business plan tool or template that works for you
Understand and explain who your target customer is
Start with your company description and proceed step-by-step to finish your business plan
Strategically position your business using a written plan
Incorporate a strong financial foundation into your business plan
Governmental Affairs Committee Meeting
Workshop - Convert Customers to Cheerleaders
Finance Committee Meeting
Workshop - Writing a Business Plan
