Callanwolde Fine Arts Center hosts three weekends of holiday art workshops, a premier artist market, photos with Santa, and live music and dance performances. You have your business name and a brand vision ? What?s next?
Whether you have logos, graphic designers on-call, or simply an idea of your marketing strategies, this course is for you. This workshop will de-mystify the key legal concepts you need to know to protect your business?s important creative assets, including the trademark registration process and how to safely (and legally!) source content to support your branding. You will leave ready to consider the next steps in evaluating your current assets and how you can elevate them both creatively and legally.
LEARN HOW TO:
Identify and protect the branding elements in your business.
Evaluate next steps when considering trademark registrations.
Understand the resources available to legally support your work and branding. The DeKalb Chamber Education & Workforce Development Committee develops partnerships with educational institutions and workforce development organizations in DeKalb County and Georgia to strengthen educational opportunities for the region; helps build a strong workforce making DeKalb County an attractive location for business and industry.
This committee meets quarterly on the 2nd Thursday of the month from 10:00 AM to 11:00 AM. Showing Up in AI Searches Through GEO (Generative Engine Optimization)
Ready to take advantage of the next big thing in being found online?
In this Live Online Workshop, you?ll learn how to optimize your Website and Social Media content to appear in AI-powered searches like ChatGPT, Google AI Overview, and other generative engines. This workshop will cover:
Understanding the difference between SEO and GEO (Generative Engine Optimization) and why both matter for business growth
Knowing how to get your business mentioned when customers ask AI for recommendations
How PR, backlinks, and authority-building strategies increase your visibility
Making simple, no-cost changes that help AI platforms name your business in search results
Showing up in AI searches isn't just about what you say about yourself but more about what everyone (and every platform) says about you. In this workshop you'll learn exactly what AI looks for so you can boost your visibility above competitors. Are you ready to turn the key and unlock the capital your small business needs to thrive?
This course is designed specifically for small business owners and entrepreneurs seeking to understand and access various funding options.
The course will discuss the ins and outs of the different types of capital, including SBA-guaranteed loans, traditional bank loans, non-traditional funding sources, equity, and little-known specialty lending programs, and weigh the pros and cons of each.
The course will also highlight the financial management strategies that help owners think like a lender and ensure their business is lender-ready.
LEARN HOW TO:
Evaluate the various types of financing available for small businesses
Determine the advantages and disadvantages of the different forms of capital as it relates to your business
Implement financial management best practices
Create the BIG three financial statements and analyze them from a lender?s perspective
Become familiar with Georgia?s State Small Business Credit Initiative lending programs
Winter House
Workshop - Thursday Takeaways: Legally Branded : Protecting Your Business's Brand and Creative Strategy
Education & Workforce Development Committee Meeting
Workshop - Learn How to Optimize Your Website and Social Media to Appear in AI Searches
Workshop - Unlocking Capital: An Owner’s Guide to Funding a Small Business
