Leverage digital marketing to attract customers and build your brand.
In this course, you will learn how to generate leads by targeting buyer personas and setting SMART objectives. Our instructors will guide you through social media best practices, with tips for better posts, higher follower engagement and higher brand impressions. An overview of search engine optimization will be shared to assist you in improving your website's organic rankings. How to use Google Smart Ads Artificial Intelligence (AI) will also be discussed to enable you to drive impressions and potential website conversions to leads or sales. Finally, the course will cover the relevant dashboards and fast data interpretation for optimization and higher ROI
LEARN HOW TO:
Use 5 ready-to-go AI prompts that simplify your marketing tasks and boost effectiveness
Leverage a quick tool to increase your website?s visibility in AI-generated search results
Understand the basic concepts of search engine optimization and ranking higher in Google organic results
Understand Google Ads SMART AI and the basics of how to buy and monitor paid campaigns to generate leads
Gain a grasp of Google Ads and FB dashboard measures and be able to provide interpretation for optimization Meeting with a federal government procurement official is very different from meeting with a commercial buyer. Government agencies follow strict rules, processes, and priorities. To make a strong impression, you need to show that you?re credible, compliant, and prepared to do business.
In this Live Online Workshop, you will learn:
How to research the agency before your meeting
How to create a compelling capability statement
Key terms and concepts in federal procurement
How to plan effective talking points
To prepare smart questions that demonstrate value
Professional practices to ensure compliance
It is also important to recognize that the initial meeting is not just about securing a contract. Rather, it is an opportunity to establish visibility, gain insight into the agency?s needs, and position your business for future contracting opportunities. The DeKalb Chamber Executive Committee meets to discuss the important issues impacting the Chamber and the business community as well as approve upcoming business.
Workshop - Digital Marketing Essentials
Workshop - Making the Best Use of Time When Meeting with a Government Procurement Official
DeKalb Chamber Executive Committee Meeting
