Jenovelle cafe and gift shop Features Europe In Summer 2025 Starting a business in uncertain economic times is crazy, right? In reality, it?s financially advantageous. History tells us that the biggest opportunities await in hard times.
As you evaluate your entrepreneurial options, there are many compelling reasons to consider buying a franchise. Franchised businesses are historically proven to enjoy greater success, less risk, and significant competitive advantages compared to independent startups.
In this Live Online Workshop a successful franchise expert serving in multiple roles will share her experiences about choosing, starting and growing franchised businesses in all economic seasons.
Topics to be covered:
Why a franchise vs. buying a business or starting your own?
Five (5) Franchised industries to investigate now (and why)
How to find a franchise that is for you
Costs & funding
Timing & exit strategies
Resources to help you
About Our Instructor
Jenny Sutter is a franchise consultant with FranNet as well as a business broker. Prior to joining FranNet, Jenny spent more than 15 years in the Corporate arena. During her corporate career, Jenny worked for two national franchise brands in a marketing role to help them grow and thrive.
As a FranNet Franchise Consultant, Jenny works with individuals who are looking to become a business owner to jointly learn if purchasing a franchise is a good next step for their career. She works with clients to help them determine their business strengths and how to hone in on their career, personal, and financial goals. As part of the process, she helps to clarify the pros and cons of franchising, identifying the types of franchises that are available, the costs of owning a franchise, and the most effective techniques to research franchises. SBDC StartSmart provides the resources, support, and motivation to put your dream within reach.
StartSmart is tailored to be held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to LivePlan, an online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged following the program.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals. The DeKalb Chamber Executive Committee meets to discuss the important issues impacting the Chamber and the business community as well as approve upcoming business.
European Passport at Jenovelle
Webinar - Best Franchises to Buy and Why
Webinar - StartSmart
DeKalb Chamber Executive Committee Meeting
