*Smarter Pricing Guidelines for Small Businesses*

Are you one of the 75% of small business owners that: 

• does not have a simple and effective pricing model and/or 
• consistently under-prices your work?

If so, this Live Online Workshop is for YOU!

You will be put on the path to a better understanding of:

• The difference between mark-ups and actual profit margins
• How to calculate and utilize your Cost of Goods Sold in pricing
• Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers
• Using fixed or variable costs to price for profit

This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:

• Cost Plus Pricing
• Competition-based Pricing
• Good / Better/ Best models
• Margin-based Pricing
• When to utilize Premium vs. Discount strategies
• How to calculate a Break-even sales goal

In attendees own words:

I was feeling stuck because I did not know how to operate in a very competitive market. In this workshop I got tools to work with and a sense of direction. The presentation was easy to understand and quite enlightening - OK

Zoom training has been extremely informative and insightful. I appreciate the instructor's candid detailed stories- easy to draw a contrast. - BR