Your brand is more than just a logo—it's the foundation of how your business is perceived and remembered. In this Live Online Workshop, you'll be instructed in the essentials of branding and why it is critical to business success. We'll break down the core components of an effective brand and guide you through the steps to create one that truly represents your mission and connects with your audience.

What you’ll learn:
- What a brand is and why it matters
- How a strong brand benefits your business
- The key elements needed to build a brand
- What goes into shaping a brand identity
- How branding influences your marketing efforts
- The step-by-step process of developing a brand

Whether you’re just starting out or looking to refine your existing brand, this workshop will give you the clarity and tools you need to stand out.

About our instructor
B. Zachary Bennett, the principal behind Reformation Productions, a full service marketing agency located in Gwinnett county, comes with a 20+ year career in marketing and advertising, working to grow major companies like Bank of America, The Limited, Vectren Corporation, TruGreen-ChemLawn, Dick's Sporting Goods, Lowe’s Home Improvement, Campbell's Foods, Gwinnett Medical Center, Victoria’s Secret, St. Vincent's Medical Center, Home Depot, BP, and more.

He has dedicated his time and efforts to educate small business professionals on the way the Straight Line Marketing process has been perfected by Fortune 500 companies and how to apply it to their companies in ways they can afford.