Most entrepreneurs see value in having a website for their business. But too often, they forget to update it as their business grows. This class outlines key tips for updating websites so that your business can rank higher in online searches, better communicate to your customers, and help drive company sales.

Course Outline

• Tips on Improving Search Engine Optimization
• Tips on Updating Customer Navigation
• Tips on Capturing Leads Who Visit your Website
• How to Measure and Track Website Performance

• Tangible action items to improve their SEO
• Best practices in website navigation
• tools to capture and communicate with leads
• commonly used metrics for measuring website performance