Jenovelle cafe and gift shop Features Europe In Summer 2025 Imagine you could improve your marketing content while also reducing the amount of time it took to create it.
Today's AI tools are helping businesses do just that. Both large marketing agencies and small business owners are leveraging the power of AI to brainstorm, plan, and craft marketing content in a fraction of the time it once took them. Learn best practices in utilizing AI to help define and refine target markets, develop buyer personas, create social media content, and craft SEO-friendly web pages.
LEARN HOW TO:
- Use AI Responsibly
- Write Effective Prompts for AI
- Improve Results from AI Search Queries
- Leverage AI Results to Develop Social Media Posts
- Develop Social Media Content Calendars with AI Assistance
- Utilize AI to Better Understand and Speak to Your Target Market
- Create SEO-friendly Website Content with AI Support Accounting for Non-Accountants
This Live Online Workshop can be a game-changer for a small business owner. It is designed to arm you with essential financial skills.
Knowing accounting basics helps you make smarter decisions:
Track income and expenses accurately
Understand profit vs. cash flow
Set realistic budgets
When you become familiar with the lingo of Financial Professionals, terms like P&L, COGS, and Depreciation become understandable. You can:
Ask better questions
Spot red flags
Collaborate more effectively with your accountant or CPA
With a focus on for-profit accounting principles, this interactive session will leave you with practical knowledge to boost your confidence in evaluating and making decisions in areas such as hiring, pricing, and financing.
By participating in this workshop, you're not just learning, you're investing in the success of your business.
About our Presenter
Hemant Chhajwani is a principal of the Chhajwani Investment Group, a family investment fund that owns and manages a portfolio of direct, syndicated, and fund investments focused on real estate and private credit/equity. He is responsible for capital allocation, portfolio strategy, and sourcing/originating investment opportunities. He is also an adjunct professor at the University of Texas at Austin teaching finance and real estate courses.
Hemant's career includes working at The Home Depot, Ernst & Young, RBC Capital Markets, and RSM McGladrey in various management roles focused on corporate strategy, valuation, and mergers & acquisitions.
He earned a BBA in finance and accounting from Emory University and an MBA in finance from Texas McCombs. SBDC StartSmart provides the resources, support, and motivation to put your dream within reach.
StartSmart is tailored to be held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to LivePlan, an online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged following the program.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals. The DeKalb Chamber Board of Directors meet to discuss the important issues impacting the Chamber and the business community as well as approve upcoming business Can You Win? Your Marketing Plan Shows You How
This Live Online Workshop teaches how to create a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:
identify which customers are the most profitable
attract customers and keep them
learn who your real competition is
differentiate yourself in the market
Implementation of your Marketing Plan, will cover:
pricing
advertising
website design
supply chain
branding
social media tactics
To be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!
You will have the opportunity to have your questions answered both during and at the conclusion of the Workshop. A copy of the presentation will be provided to those who complete the short Feedback Survey at the end of the session.
About our Instructor
Tim Loden - Score Mentor in three areas. Marketing, Advertising and Creative Services. Tim has spent nearly four decades working for global companies mainly in B2B marketing, sales team leadership, country management, global brand management, and new business development. He has led teams as small as four and as large as eighty. Ever since ChatGPT hit the scene, artificial intelligence (AI) has gone from science fiction straight into the business big leagues, and has become the top trending tool for businesses.
It's definitely stirred up its share of controversy, especially when it comes to its use in content generation, but that's where this class comes in! Designed specifically for forward-thinking business leaders and savvy marketing teams, this class will teach you how to use the latest AI tools to supercharge your marketing strategy. Stay ahead of the curve with the latest trends, develop a social media strategy, and craft compelling content for everything from buyer's personas to press releases. You'll leave with powerful prompts that you can use right away to take your digital marketing to the next level.
LEARN HOW TO:
? Understand the power and limitations of the most popular AI platforms
? Select the AI platforms that align with marketing goals
? Build powerful prompts that get results Step into a world of refinement and timeless charm at Tea & Grace, an exclusive afternoon tea talk dedicated to the art of etiquette and elegance. Hosted in a sophisticated setting, this event invites you to sip, savor, and embrace the beauty of poise, grace, and polished social decorum.
Through engaging discussions and interactive demonstrations, guests will explore the essentials of tea etiquette, proper table manners, and graceful conversation?ensuring that every sip and every word exudes sophistication. Whether you?re looking to refine your social presence, elevate your hosting skills, or simply enjoy a delightful afternoon among like-minded guests, this event promises a truly enchanting experience.
Come dressed in elegant attire and prepare to indulge in an afternoon of fine teas, delicate pastries, and enriching conversation. Let?s revive the art of grace together! A 5-Course Wine Tasting Dinner Featuring Brown Estate and Exquisite Delites Catering Company
European Passport at Jenovelle
Webinar - AI for Marketing: A Small Business Superpower
Webinar - Accounting for Non-Accountants
Webinar - StartSmart
DeKalb Chamber Board of Directors Meeting
Webinar - Start-Up Business Marketing Plan
Webinar - Supercharge Your Digital Marketing With A.I.
The Poised Professional: A Tea Talk on Etiquette & Elegance
Wine Tasting Dinner at Exquisite Delites
